Campaign advertising in succession television seems like it has always been a part of American political life, on the other hand a scant 52 years separate the first national attempts to win consecrated by a vows through spot ads. In sum of two units decades, the structure of the television industry and centralized command over media buys by the campaigns themselves ensur a relatively homogenous and consistent message reached principally of the electorate, regardless of the size of state or character of the local markets linked together by means of the three large networks.
Changes in the communications industry, and in the way campaigns are stocked and organized, have brought us to
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