Emotional branding, integral branding, total branding, benchmarking there seems to be no [i]finale[/i] to the manufacturing of strange brand and marketing concepts. moreover are we being sucked into a world of jargon rather than solution? Business today turns around brand building and each consultant is expected to propound a unique and often magical solution. With clients facing elephantine pressure to make brands profitable and accountable, all too ofttimes they desperately seek out modern and quick fix brand marketing solutions. moreover how many brands are verily improving and sustaining their performance?
It strike one as beings to me that one of the greatest weaknesses
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